Dominick DeMasi Jr.Electric SSV technology demonstrator
Led the program from make-versus-buy planning through platform adaptation, integration, validation and marketing.
Outcome: international public reveal
Technical program & product strategy · Automotive · Applied AI
Dominick DeMasi Jr.PMP
I find new uses for technology that already exists, then lead the cross-functional teams that carry it from concept into production.
13 years across Honda R&D and Schaeffler | Vitesco | Continental. Today I lead North American customer programs across a nine-figure portfolio in powersports, power equipment and marine.
Charlotte, NC
13 yrsAutomotive, powersports & marine development
Nine-figureNorth American customer portfolio led today
40+RFI/RFQ and development engagements, including a representative $23M pursuit advanced through customer technical down-select
40%Shorter calibration lead time from DOE automation at Honda
01Leadership
Where I make the difference
My mandate today is to act like an entrepreneur inside a global supplier: understand the technology we already have, find the customer need nobody is serving, and turn it into funded development.
PORTFOLIO & PROGRAMS
Own the portfolio, not just the project
Development budgets, customer commitments and delivery from development into production across a nine-figure North American portfolio.
CUSTOMER & COMMERCIAL
Create the business case
New markets from existing platforms, customer-funded development, and 40+ RFI/RFQ and development engagements managed as one opportunity pipeline.
TECHNICAL DIRECTION
Translate needs into requirements
I define product and software requirements from customer needs and roadmaps, then set deliverables and priorities for the North American applications team.
PEOPLE & CAPABILITY
Build capability that scales beyond me
I've written curriculum, onboarded and trained engineers, and coach as a certified Emotional Intelligence & Leadership coach. Schaeffler ELP1 leadership program.
02Selected programs
Programs I've led
From technology demonstrators to production continuity. Every one needed engineering, commercial and global teams to agree on a decision.
Electric outboard for marine
Found a marine application for an existing technology platform and built a customer-specific variant for it.
Outcome: paid prototypes delivered, now in customer design-validation testing
Closed-loop variable-pressure fuel system
A high-performance fuel system for powersports. I directed the system requirements, budget, prototyping and bench validation.
Outcome: customer-funded feasibility, prototype and bench-validation program completed
Production continuity through the chip shortage
Managed customer priorities through allocations, last-time buys, pricing changes and product-cost optimization.
Outcome: customer programs kept running through the shortage
DOE-based calibration automation
Commissioned automation that let the lab test unattended, around the clock.
Outcome: 40% shorter calibration lead time; adopted as standard practice
Eight concurrent powertrain programs
Design through validation: schedules, budgets, lab capacity, suppliers, field testing and changes, plus advanced combustion development through modeling and structured testing.
Outcome: trade-offs resolved at each program milestone
03Experience
Career
Oct 2018 – Present · Charlotte, NC / Remote
Schaeffler | Vitesco Technologies | Continental Powertrain
Manager, Technical Sales & Concept2024 – Present
- Lead North American customer programs across a nine-figure portfolio in powersports, power equipment and marine, from development budget to production.
- Create new applications and customer-funded development from existing technology.
Customer Technical Manager2018 – 2024
- Represented North American customer and market needs in demand forecasts, product roadmaps and technology-investment decisions.
- Led the applications team's technical direction across customer and internal programs.
May 2012 – Sept 2018 · Raymond, OH
Honda R&D Americas
Powertrain Research Engineer III
- Led eight concurrent powertrain development programs from design through validation.
- Cut calibration lead time by 40% with DOE-based automation that became standard practice.
- Wrote curriculum and trained and onboarded more than five engineers.
Education
B.S. Mechanical Engineering
The University of Akron
- Formula SAE Powertrain Lead, with top-10 finishes at competitions in the U.S., Austria and Germany.
04Applied AI
Using AI on real engineering work
Independent projects where I've used AI in product definition, engineering development, test analysis and managing large document sets.
EV prototype development
Used LLMs to turn performance targets for a custom low-voltage electric-vehicle prototype into system requirements, architecture decisions and a validation plan.
Vehicle-data analysis
Applied AI to calibration and vehicle test data to structure results, surface patterns and support engineering decisions.
AI-enabled app prototype
Directed concept development for a nutrition-planning application: product structure, interface approach, and AI and data integration.
Complex-document workflows
Built AI-assisted workflows to organize roughly 4 TB of documents for retrieval, categorization and issue tracking.
05Outside work
Still building things
Off the clock I keep designing, prototyping and shipping. It's the same instinct on a smaller budget.
Founder
Red Limit Engineering
My own small-batch aftermarket parts business, covering KTM Super Duke components and an HID ballast conversion kit for the Mitsubishi Lancer Evolution. I handle it end to end: CAD, carbon-fiber-nylon parts, sourcing, installation guides and direct sales.
Low-voltage EV prototype
Closed-loop speed control, load management, diagnostics, safety logic and remote override on a custom low-voltage electric-vehicle prototype.
Formula SAE powertrain lead
Led the powertrain team at The University of Akron, with top-10 finishes at competitions on two continents.
CAD, 3D printing & 3D scanning
I design mounts, fixtures and adapters, and reverse-engineer parts from 3D scans.
06Credentials
Certifications & tools
Certifications & development
- Project Management Professional (PMP)Project Management Institute
- Emotional Intelligence & Leadership, Certified CoachNext Level
- ELP1 Leadership ProgramSchaeffler
- Design of Experiments for EngineersSAE
- Agile Project Leadership · Foundations of Project ManagementLinkedIn Learning
Program & AI tools
Microsoft ProjectSciformaJiraMicrosoft 365
INCAConcertoIndicomPuma
ClaudeChatGPTCopilot
Let's talk.
I'm open to conversations about senior program leadership, product strategy and business-development opportunities.
Every request and message comes to me directly. I answer each one personally.